What We Do
Dave & Buster's
Dave & Buster's World Headquarters
2481 Manana Drive
Dallas, TX 75220
Phone: (214) 357-9588
Dave & Buster's
Launch first Long Island location of established restaurant/entertainment venue
Strategy and Result
Founded in 1982, Dave & Buster's is one of the country's leading upscale restaurant/entertainment concepts, with 32 locations across the United States. D & B offers an upscale restaurant, two bars, a special events theater, interactive electronic amusements, pocket billiards, shuffleboard and state-of-the-art simulators - all in one 48,000 square-foot building. D & B sought a local public relations agency to implement their established promotional plan for creating awareness and building excitement prior to new store openings. After narrowing the field to three Long Island PR firms, D & B selected WordHampton PR as agency of record for presenting a comprehensive strategy that best suited their needs. Initial duties included tailoring and disseminating existing D & B promotional information to the regional media, providing counsel regarding area demographics, and creating targeted databases. In addition to selecting and coordinating with a local charity for an opening night fundraiser, WordHampton executed a successful "Media Day" event that attracted a strong representation of Long Island media outlets. By the time D & B opened their doors to the public, WordHampton had placed feature stories in several key media outlets including Newsday, The New York Times, Long Island Business News, WB Ch. 11-TV, News 12 Long Island, and Long Island's TV-55.
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