In June 2024, acclaimed Michelin-starred chef Joe Isidori expanded his popular West Village Italian eatery, Arthur & Sons, to Bridgehampton, New York. This move marked a significant return to Isidori's roots, as he previously operated South Fork Kitchen in the same location over a decade earlier. The Bridgehampton outpost blends nostalgic Italian-American cuisine with a rustic Hamptons charm, aiming to offer a year-round dining experience that resonates with both locals and seasonal visitors. Joe Isidori, a third-generation New York City restaurateur, is renowned for co-founding Black Tap Craft Burgers & Beers and for his appearances on the Food Network.
WordHampton's objective was to create a buzz around the opening and maximize the media exposure for the new restaurant. A well-crafted media alert announcing the grand opening of the restaurant was strategically distributed to top Hamptons and New York Metro media outlets capitalizing on the seasonal “what’s new in the Hamptons” media coverage. A media night tasting was executed offering two nights of preview meals to VIPS, key media members and influencers. Following the initial launch, our firm pitched exclusive recipes, cocktails and interview opportunities with chef/owner Joe Isidori to continue media coverage into the second half of the season. Capitalizing on the opening buzz, strategic placements were executed for celebrity visits to the restaurant.
Our firm was able to secure over 70 media placements reaching an estimated 1.18 million views generating 3,300 engagements on social media platforms. Multiple favorable reviews, social media shares and positive media generated a commendable first season.
In addition, WordHampton has also successfully represented Ben's Kosher Delicatessen, Panama Hatties, Ponty Bistro (Harlem), Sandbar, TGANYC (midtown Manhattan), Danford's Hotel Resort and Marina, Navy Beach, Montauk Yacht Club, Garden City Hotel, Kontokosta Winery, and Morton's Steakhouse.
